Clarity

Government should speak plainly and act predictably. Policies and decisions should be clear enough that accountability follows naturally.

Accountability

Every promise, policy, and pound must have an owner. Responsibility should be visible and time-bound, so it is clear who is accountable and what they deliver.

Simplicity

Rules and structures should be understandable to ordinary people. Complexity hides waste and weakens confidence; simple systems are more honest and more effective.

Efficiency

Public money should deliver measurable outcomes. Efficiency is not the same as cuts — it means value for money and respect for taxpayers.

Fairness

Rules should apply equally and rewards should reflect contribution, not privilege. Fairness means opportunity for everyone and protection for those who play by the rules.

Competence

Delivery matters more than ideology. Competence means doing the basics well, keeping promises, and focusing on what works.

Integrity

Truth is non-negotiable. Trust is earned through honesty, transparency, and consistency.

Service

Public servants exist to serve the nation, not themselves. Government exists for the public good, not personal gain.

Unity

The country is stronger when every citizen feels seen and respected. Government should treat every part of the country with equal seriousness and care.

Stewardship

Good government looks to the future. It protects institutions, resources, and opportunities for the next generation.